Getting Started


Can you refill your atomizers? (Tanks, Rda’s, Clearomizers)


Yes and No. We offer a range of disposable products that are sealed from production, which cannot be refilled. Other products offered may be filled and are often accompanied by an instruction booklet with step-by-step filling guidelines.


Are parts interchangeable between different models?


Yes, parts are sometimes interchangeable. This depends on the thread size, commonly 510, and the capabilities of the paired devices, for example the OHM load ratings and wattage ranges of device.


How long does a bottle of eLiquid last?


This really depends on how frequently you use it and what vaping device chosen. For someone using a CE4 tank and an Ego 650 battery a 10ml bottle will last 4-7 days while someone with a 0.1ohm RDA and a 150 Watt box may go through 10ml in a single day.


What do I need to get started?


To get started in the vaping world, we offer “Starter Kits” that include the cartomizer (Place for the e-liquid) Battery (The powering device) and the Charger (A usb plug and charge device, used to recharge your battery). Other than this kit you will need to choose an E-liquid and the specific nicotine level you feel will adequately satisfy your needs. If you are a pack a day smoker then you will start with a higher nicotine level than those who occasionally smoke.


What is an Electronic Cigarette?


An electronic cigarette and vapor pens are one in the same. They both consist of a power unit, a coil, wick, and E-liquid. Most E-cigs are sealed and do not require refilling of e-liquid. Most vapor pens with liquid tanks require refilling.


These devices work by heating a small coil that in turn heats the E-liquid. This heated E-liquid forms the vapor. E-liquids range in strength of nicotine, thicknesses, and also quality of flavors. Never use substandard E-liquid. All e-liquids manufactured by Image are held to a higher standard than current industry standards.


What is Dripping?


This method involves the user “Dripping” liquid on to the coil of the device. This method usually produces more flavors and an abundant, plentiful vapor. Common practice among dripping is the use of an RDA (Rebuildable Dripping Atomizer) as well as a higher-powered device.


What is important about Batteries?


Batteries are one of most important parts of your device. Batteries are rated based on MAH (Milli amp per hour). In general if a battery is rated 650 MAH it will last for approximately 6.5 hours. One must consider the OHM load in which the battery is operating. When a person “Drips” or uses an RDA the resistance in the coil is usually below one OHM. An Ohm is a measure of electrical resistance. When operating at low or Sub-Ohm (Below One Ohm) the stability of the battery is a major factor in vaping safety. Always use quality batteries that are protected such as an IMR or IRC. This is an internal protection that will divert power in case of battery overload. All batteries sold by Image are recommended for all applications and are tested to be safer power cells when used on a vapor device.


What is a USB Passthrough?


This is a feature offered in some devices that allows the user to charge the device with a standard USB plug and the included charging cord. A passive passthrough charger allows for use of the device, but only on the current charge of the battery. An active passthrough charger allows for use of the device while the device is charging.


What is mAh?


milli-ampere-hours: It's a measurement of the amount of energy the battery can store. The higher this number is, the more energy it can store. More energy means longer use-time in between charges. This has nothing to do with output voltage. Higher mAh also means it will take longer to charge and it usually also means that the battery will be larger.


What is resistance/ohm?


Resistance is a term that describes the forces that oppose the flow of electron current in a conductor. Resistance is measured in units called ohms. The scientific definition of one ohm is the amount of electrical resistance that exists in an electrical circuit when one amp of current is flowing with one volt being applied to the circuit. Great but what does this have to do with an Ecig? With some of our atomizers and cartomizers, we offer a resistance/ohm option. Basic explanation: The lower the ohm, the quicker the atomizer heats up. This translates to more vapor and possibly shorter lifespan and increased chance of experiencing an unpleasant burnt taste. Generally speaking, low resistance atomizers (1.5-1.8ohm) are intended to give the user an experience similar to a higher voltage setup (4.3V-6V) using standard voltage output batteries (3.2V-4.2V). Resistance is not as important when using a variable voltage device because the user is able to increase or decrease output voltage accordingly. However, this is not always the case. With dual coil cartomizers, we recommend 1.5 ohm - 2 ohm for 3.2V-5V devices and 6V for anything above 2 ohm.


What is the average lifespan of an ecig battery or atomizer?


Batteries, atomizers, and cartridges should be treated as consumables because they will degrade from normal use. Replacing parts is a normal recurring expense associated with electronic cigarette use.

Do my batteries come charged?


Batteries are shipped with a 30% charge. It is recommended that you charge your batteries before use.


How can I recycle my lithium batteries?


Use the links below to find a battery recycling drop-off near you:




What is in eLiquid? What is PG and VG?


The ingredient in eLiquid that causes it to vaporize in heat is PG, VG or a combination of both. PG= Proplylene Glycol VG= Vegetable Glycol/Glycerin Most eLiquids contain PG, VG, water, flavorings and nicotine. We carry a multitude of blends of PG/VG, nicotine levels, and flavorings. VG : more vapor, less throat hit than other blends, This element provides the “Vapor”. High VG blends are not recommended for small tanks or small coil devices. PG Blend: Greater "throat hit", provides great flavor and the typical smoking sensation. Nicotine-Free/ Zero Nic: Much less "throat hit" than eLiquid containing nicotine and usually lighter in color


How should I store my eLiquid?


eLiquid should be stored in a cool, dark area away from direct sunlight. eLiquid, cartridges, atomizers, and e-cig's in general may contain nicotine and should be kept out of reach from children and pets.

Why should I keep spare parts?


  • Atomizers can burn out at anytime. They last anywhere from 3-6 weeks of moderate use. We recommend having at least 2 spare atomizers in case one burns out.
  • The capacity of e-cig batteries depreciate over time and from use. E-cig batteries come in contact with liquid from daily use. This is why they have a short lifespan of 1-2 months.






All Day Vape- The e-liquid you most rely on or favor. That eliquid you constantly vape because it never gets old.


APV- Advanced Personal Vaporizer (APV) a more advanced version of a personal vaporizer. It may consist of a larger battery and advanced technical features such as variable voltage or variable wattage.


Automatic- (Auto) A battery that when taking a draw activates the heating element. No button is used to activate the heating element. An internal sensor activates automatically when air is allowed to follow through the battery.


Bridge- The small covering within an atomizer, used to absorb the eLiquid and drive it towards the heating element.


Cartridge- A plastic tube that is filled with an absorbent material to hold the eLiquid needed for vaping. Shop our selection of E-Cig Cartridges.


Charger - A battery charger, allowing users to recharge their e-cig battery upon depletion. Shop our selection of e-cigarette battery chargers.


Cut-Off - Cut-Off or stopping point. Automatic shutdown is a feature which happens if you take to long a draw from an e-cigarette. This shutdown feature generally happens after a 5-10 second draw. This feature aids in preventing the atomizer/cartomizer from overheating. Following a cut-off, some e-cigarettes will flash the LED indicating a cut-off is in effect from a long draw from the user.


Drip Tip - An accessory typically used with an atomizer or cartomizer, which has a larger opening than normal equipment and allows users to drip eLiquid directly onto the atomizer and avoid using disposable cartridges and cartomizers. Shop our selection of Drip Tips.


eLiquid - This is the liquid that is vaporized when using an electronic cigarette. It typically contains a combination of nicotine, propylene glycol and/or vegetable glycol, often along with other flavorings. Also referred to as E-Juice, Juice, Smoke Juice or simply Liquid. Shop our selection of various types of eLiquid.


eGo Style - A style of electronic cigarette, which utilizes the 510 threads and allows one to use 510 components but with a much larger battery and charge capacity. The eGo is a very popular e-cig amongst Vapers.


Flooding - This refers to what happens when too much liquid is applied to an atomizer. Flooding causes less vapor production, due to the lack of available air, which is required to produce vapor.


LED - Abbreviation for Light Emitting Diode, which provides the light at the end of E-Cigs and gives users the look and feel of a real cigarette hit.


mAh - milli-ampere-hours: It's a measurement of the amount of energy the battery can store. The higher this number is, the more energy it can store. More energy means longer use-time in between charges. This has nothing to do with output voltage. Higher mAh also means it will take longer to charge and it usually also means that the battery will be larger.


MOD - This term refers to the actual E-Cigarette, or the personal vaporizer. They serve as an alternative to a traditional cigarette-sized E-Cig and there are numerous shape variations for convenience. Shop our selection of MODS & PVs.


PG (Propylene Glycol) - Propylene Glycol is used as a base carrier for the nicotine flavoring. The E-Cig ingredient has been deemed generally safe for use in medical products, as well as in food products for general consumption. Some people have reported having an allergic reaction to PG.


Starter Kit - A bundle of the essentials needed to start smoking reusable Electronic Cigarettes. Our starter kits vary per need, but typically include all the parts and accessories needed to begin vaping effectively. Shop our selection of E-Cig Starter Kits.


Thread Adapters - These E-Cig accessories allow users to use an atomizer or cartomizer with a battery of a different model. Shop our selection of Thread Adapters.


Vape - Since E-Cigs produce vapor, this is how users refer to the action of ‘smoking' an Electronic Cigarette.


Vaper - A person who vapes. A smoker smokes. A Vaper vapes.


Variable Wattage (VW) - Variable Wattage allows you to control how many watts your device will produce. Variable wattage will allow you to set the wattage, no matter what resistance atomizer or cartomizer you use with the device. Variable Power (VP) is also used to describe variable wattage.


Vent Holes - Vent holes are used on the bottom of electronic cigarettes and mods. They are designed as such to vent gases in the event of a battery failure.


Wick - A thin string inside many styles of atomizers, that allows delivery of eLiquids to the heating element. Shop our selection of Wick & Wire.


Analog or Analogue - Common term for a traditional cigarette in the E-Cig industry.


Atomizer (Atty) - A key element of an E-Cigarette, which heats the eLiquid to the point of vaporization. Shop our selection of E-Cig Atomizers.


Battery - The part of the E-Cig that provides power to the heating element, enabling the heating element to heat the eLiquid and produce vapor. Shop our selection of E-Cig Batteries.


Cartomizer - Cartomizers are disposable cartridges with atomizers built directly into the unit. The efficiency allows for a brand new atomizer in each cartomizer and gives users maximum vapor production. Shop our selection of Cartomizers & Tanks.


Coils - This is the heating element in an e-cig atomizer, which heats the liquid and produces vapor. These should be replaced every few weeks for regular users. Shop our selection of Replacement Coils/Heads.


Clearomizer - (Clearo) A clearomizer is the transparent version of a cartomizer. Designed to allow users to see how much eliquid they have left. Many have ml graduations for the capacity of e-liquid left. Made of very easily breakable plastic in order to remain transparent. A wick or wicks are generally used for the juice delivery to the coil. There are top coil and bottom coil configurations. Many versions are constantly evolving in order to improve the performance the user desires. Shop our selection of Clearomizers.


Dripping - Dripping is the act of allowing e-liquid to manually get to the heating element by “dripping” e-liquid onto the heating element directly. Some consider “dripping” to provide the best vapor, throat hit and flavor. No e-liquid delivery system is involved from a typical electronic cigarette system.


Drip Well - The drip well is typically a bowl shape on a mod where the atomizer female connector resides. The well is designed to catch any excess e-liquid that may have leaked from the atomizer.


E-Cig - Common abbreviation for Electronic Cigarette.


Electronic Cigarette - Often referred to as an E-Cigarette or E-Cig, this is the common term for a device that heats up an eLiquid solution of nicotine, propylene glycol and/or vegetable glycol, turning the liquid into vapor and providing a safer alternative to traditional tobacco cigarettes.


Heads - Another term for the coil in an E-Cig atomizer, which heats the liquid and produces vapor. These should be replaced every few weeks for regular users. Shop our selection of Replacement Coils/Heads.


Low Resistance (LR) - An atomizer with a lower Ohm rating than normal. This benefit of LR is that it allows the unit's heating element to get hotter faster and produce vapor more quickly. Shop our selection of Low Resistance Atomizers.


MG - Milligrams (mg) The amount or level of nicotine found in e-liquid. Typical levels are 0mg, 6mg or 0.6%, 12mg or 1.2%, 18mg or 1.8%, and 24mg or 2.4%.


Ohm - A measure of electrical resistance. In E-Cigs, lower Ohms indicate lower resistance and in turn, faster heating.


Passthrough (Passthru) - A passthrough can be either a device itself or part of an electronic cigarette or mod. It is the device itself, you can connect your atty or carto to it and then plug it into the USB port of a computer or USB wall adapter. It receives power through either. Passthrough is built into many electronic cigarettes and mods allowing you to use them while they are charging.


PVs (Personal Vaporizer) - Refers to any device that produces vapor for direct inhalation, at the push of a button. Shop our selection of MODS & PVs.


RBA - Rebuildable Atomizer: Rebuildable Atomizers vary in design. Some have a fabric wick, while some stay more pure from burning elements and use SS mesh and kanthal wire. Rebuildable atomizers are meant to save on cost and be readily fix-able. Some incorporate a tank for holding e-liquid. Shop our selection of Rebuildables.


Tanks - A type of cartomizer that is clear and shows the amount eLiquid left in the cartridge and typically hold more liquid than an average cartomizer. Shop our selection of Cartomizers & Tanks.


Throat Hit (TH) - The sensation users get when vaporizing eLiquids containing nicotine. There is no throat hit if there is zero nicotine in the liquid being used.


Variable Voltage (VV) - Variable Voltage allows you to control how many volts your device will produce. With a variable voltage e-cig, you have the ability to dial in the voltage by a click of a button or sequence. A typical voltage range for variable voltage is 3.0volts – 6.0volts and VV device’s can change these volt settings in .01 increments.


VG (Vegetable Glycerin) - Commonly referred to as VG, this E-Cig ingredient is a compound that comes from vegetable oil, in particular palm or coconut. It has powerful humectant properties, meaning it is able to retain moisture. VG is clear, colorless and very sweet. VG is used in eLiquids to amplify vapor production and as a sweetener. Because some people have light to severe reactions to PG (propylene glycol) they may require eLiquids that are higher in VG content. Considered safe for human consumption, it is a vital ingredient in most well-balanced eLiquids.


Wire - The key tool needed when looking to build your own coil, which allows advanced E-Cigarette users to make their own E-Cig atomizer. Shop ourselection of Wick & Wire.